The new GNC AMP Tri-Phase line of pre-workout powder is designed to further enhance workouts, adding to the retailer's growing private label portfolio.
Walden has served as interim chief marketing officer since March and will now serve in the position full-time, which includes overseeing one of Rite Aid's private brands.
The private label supplier's new initiative comes as the company undergoes a strategic shift following the divestiture of a significant portion of its Meal Preparation business.