GNC, SPINS Agreed to Data Partnership

Health and fitness retailer GNC has announced that it has selected SPINS as its new data partner.

According to GNC, the exclusive, multiyear contract will ensure a long-term collaboration to improve consumer integration through SPINS’ proprietary attribution and product intelligence platform, which will allow the retailer to accelerate its innovation initiatives.

"GNC and SPINS share a deep commitment to deeply understanding and transforming the future of health and wellness," said Michelle Walkley, director of Customer Insights at GNC. "Having insight into the SPINS platform is going to enhance our current data-driven approach to understanding market trends and evolving customer needs. The SPINS data opens exciting new opportunities to even further drive customer-centricity across product development, design, and innovation."

SPINS' expertise in product development and product design within the natural product industry will allow GNC to further expand its collection of private label products.

"As consumers demand transparency, quality, and personalization in the health and wellness industry in ways never seen before, SPINS and GNC are uniquely positioned to collaborate and drive innovation together," said Andrew Henkel, EVP of Retail at SPINS. "We're excited to partner with GNC to shape the future of the VMS industry and improve the well-being of people around the world."

GNC operates more than 2,300 stores across the United States.