Sprouts Names New Chief Technology Officer

Natural and organic grocer Sprouts Farmers Market has named its new chief technology officer, who will oversee the “strategic direction and management” of all aspects of Sprouts’ technology.

James Bahrenburg will bring more than 35 years of experience in building high-performing information technology organizations to the grocer, and will report to CEO Jack Sinclair. Bahrenburg most recently served as chief information officer of Good Food Holdings, LLC, the holding company for five food retailing brands – Bristol Farms, Lazy Acres Natural Market, Metropolitan Market, New Seasons Market, and New Leaf Community Market, from 2019 to August 2023.

“We are pleased to add Jim Bahrenburg to the Sprouts executive leadership team,” said Sinclair. “Jim’s deep experience in retail technology leadership will be an invaluable resource as we enhance our platforms to support the continued execution of our long-term growth strategy.”

Prior to joining Good Food Holdings, Bahrenburg served dollar chain 99 Cents Only Stores for over 12 years, including as senior vice president – chief information officer from 2016 to 2019 and vice president – business process and IT planning from 2010 to 2015. He earned a bachelor of arts degree in economics from Dartmouth College.

“I’m thrilled to join Sprouts at this point in its growth trajectory,” said Bahrenburg. “I look forward to working with the team to execute on the company’s strategic technology initiatives to enhance and elevate digital platforms for Sprouts’ customers and team members.”

Sprouts recently opened its 400th store, and operates in 23 states nationwide.