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July
02

Store brand swag?

A pair of Lidl-branded sneakers became a hit overseas, selling for more than 10 times the price on ebay and third-party sites, Store Brands editor Dan Ochwat ponders if retailers could be sitting on a trend

June
15

Farewell to a friend and leader

Editor-in-chief Seth Mendelson shares a tribute to the man who made the PLMA what it is today

Nov
25

Why some retailers are taking the 'store' out of store brands ... and why some aren't

Either way, retailers are creating powerful brands with enduring value that can foster loyalty to their stores

Oct
29

In a culture of equality, everybody rises

Policies and programs that advance women are key to females advancing, to receiving equal pay and to the kind of gender diversity that equals good business

May
05

In the Aisles: How the coronavirus changed up marketing

Retailers have focused on educating consumers and thanking staff, but perhaps things are changing

Apr
20

In the Aisles: Our finest moment

Seth Mendeslon, Store Brands' editor in chief, says private brand manufacturers, retailers stepped up to the coronavirus pandemic

July
09

Bowl & Basket reemerges in-store

Displays touted the transformational change of the new store brand in two New Jersey stores

June
25

Wegmans highlights necessities

Wegmans' house brands meet customer needs in detergent, paper goods and canned food at the retailer's Brooklyn flagship

June
26

Holiday prep: AI-driven promotions set store brands apart from competitors

It's never early enough to begin 2020 holiday planning and this year is especially tricky under COVID-19; DemandTec president Cheryl Sullivan discusses how science and store brands can play a role

June
22

Should Amazon nab JC Penney? In a word: Yes

Former Amazon executive Brittain Ladd shares commentary on why Amazon should acquire JC Penney, adding its mall locations and private brand expertise