Follow the leaders
Seth Mendelson, editor in chief, says private brand suppliers leading the industry are the ones implementing complete, well-developed marketing plans
Diving into the industry
Seth Mendelson, publisher/editor in chief, welcomes you to a new Store Brands magazine
Why some retailers are taking the 'store' out of store brands ... and why some aren't
Either way, retailers are creating powerful brands with enduring value that can foster loyalty to their stores
In a culture of equality, everybody rises
Policies and programs that advance women are key to females advancing, to receiving equal pay and to the kind of gender diversity that equals good business
In the Aisles: Curbside pickup picks up
For grocers, new consumers are testing out curbside pickup; for stores like GameStop, it’s the only option
In the Aisles: Connecting virtually
Canceled travel and events are forcing companies to connect virtually
Walmart touts charitable efforts
Store Brands in the Wild feature spots an online ad that puts Great Value alongside brands to help raise donations for Feeding America, also more All in Motion
“For anyone not feeling well, please do not enter our store.”
Store Brands in the WIld spots very prudent signage, as well as empty and stocked shelves
A new way of thinking about store brands
Todd Maute of CBX, a regular Store Brands contributor, shares how private brands are no longer a “nice to have,” but have become a strategic necessity beyond grocery
Culture-based private brand positioning
Academic researcher Carlos J. Torelli shares exclusive thoughts on his study on private label impact on lower income shoppers
