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Mar
27

Follow the leaders

Seth Mendelson, editor in chief, says private brand suppliers leading the industry are the ones implementing complete, well-developed marketing plans

Feb
19

Diving into the industry

Seth Mendelson, publisher/editor in chief, welcomes you to a new Store Brands magazine

Nov
25

Why some retailers are taking the 'store' out of store brands ... and why some aren't

Either way, retailers are creating powerful brands with enduring value that can foster loyalty to their stores

Oct
29

In a culture of equality, everybody rises

Policies and programs that advance women are key to females advancing, to receiving equal pay and to the kind of gender diversity that equals good business

May
05

In the Aisles: How the coronavirus changed up marketing

Retailers have focused on educating consumers and thanking staff, but perhaps things are changing

Apr
20

In the Aisles: Our finest moment

Seth Mendeslon, Store Brands' editor in chief, says private brand manufacturers, retailers stepped up to the coronavirus pandemic

May
28

Insta-buying Target’s store brands

Store Brands in the Wild feature finds own brands all over Target’s Instagram and tests out the instant checkout tool

May
21

National Pet Month, Memorial Day hosts store brands

Target and Kroger touted own brands during the events, CVS stacked water high

May
29

How technology can drive a new age of private brand category management

Jerry Stephens of AI-driven business analysis provider Outlier examines how machine learning can unlock new ways to collect and leverage data to drive business decisions

May
26

Post-pandemic marketing tips for private label brands

Managing the transition from short-term opportunity to long-term loyalty, as detailed by Krasimira Mladenova, a director at global agency Skim