Greg Sleter

Associate Publisher/Executive Editor

Author Profile

Greg Sleter is the executive editor/associate publisher of Store Brands. Greg’s career dates back to the early 90s and for more than 20 years, Greg has been immersed in covering various segments of retail ranging from private label, to housewares and home goods, and the ever-changing business as a whole. His career began before Amazon sold its first book and Kmart and Sears were major players.

Greg has also been at the forefront of the digital revolution within journalism, having worked for AOL’s Patch division and Newsday.com. At each, he was a leading voice in developing new ways to deliver news and use social media to engage with readers.

A New York native now living in Pennsylvania, Greg is an avid sports fan and a devotee of international football, better known as soccer to you Americans.

ARTICLES BY THIS AUTHOR

4/29/2024
Walmart Launches New Private Label
The retailer's new bettergoods assortment will feature 300 items across several categories.

Greg Sleter
4/28/2024
Giant Food Cutting Prices On Private Brand Products
The grocer is also expanding its rewards program to allow shoppers to earn additional points when purchasing store brand items.

Greg Sleter
4/28/2024
Private Brand Toilet Paper Receive Top Marks In Survey
A recent report from the Washington Post tested a variety of items to see if those made from sustainable materials would stand up to those made from virgin raw materials.

Greg Sleter
4/28/2024
2024 Game Changer: The Fresh Market Holiday Assortment
Recognizing a need to create a unified look across all of its private label packaging, the specialty fresh food retailer did a complete refresh across its fall/autumn and holiday private label products.

Greg Sleter
4/28/2024
Schnuck Markets Honored For Workplace Diversity
The grocery was recognized as one of America’s Greatest Workplaces for Diversity 2024 by Newsweek and Plant-A Insights Group.

Greg Sleter
4/28/2024
Gopuff Launches New Ad Campaign
The marketing effort will showcase the company using a variety of mediums from television and social media to movies.

Greg Sleter
4/24/2024
2024 Game Changer: Staples Pick Me Up Provisions
The office superstore's private label line of food and beverages is said to be the first to target the B2B space and specifically the breakroom.

Greg Sleter
4/24/2024
Sam's Club Upgrades Member's Mark Website
The refreshed online portal gives members access to a broader assortment of products sold under the retailer's own brand.

Greg Sleter
4/24/2024
Consumers Expected To Cut Back On Mother's Day Spending
A new survey from the National Retail Federation reveals that shoppers on average will spend $20 less on gifts than 2023.

Greg Sleter
4/24/2024
2024 Game Changer: Southeastern Grocers' Know & Love
SEG's private label includes products across a wide range of food, beverage and household categories that are free from nearly 100 undesirable ingredients.

Greg Sleter