Greg Sleter

Associate Publisher/Executive Editor

Author Profile

Greg Sleter is the executive editor/associate publisher of Store Brands. Greg’s career dates back to the early 90s and for more than 20 years, Greg has been immersed in covering various segments of retail ranging from private label, to housewares and home goods, and the ever-changing business as a whole. His career began before Amazon sold its first book and Kmart and Sears were major players.

Greg has also been at the forefront of the digital revolution within journalism, having worked for AOL’s Patch division and Newsday.com. At each, he was a leading voice in developing new ways to deliver news and use social media to engage with readers.

A New York native now living in Pennsylvania, Greg is an avid sports fan and a devotee of international football, better known as soccer to you Americans.

ARTICLES BY THIS AUTHOR

12/26/2023
Private Label Helping Drive Margin Improvement At JCPenney
Despite a drop in third quarter revenue, the retailer reported gains in foot traffic and merchandise gross profit rates during the period ended October 28.

Greg Sleter
12/26/2023
NBA's Nets Launch Private Label Apparel Line
The Brooklyn-based basketball team is now offering clothing inspired by the borough its calls home.

Greg Sleter
12/26/2023
Store Brands Spotlight Episode 17 — Caroline Callaway
Caroline Callaway, founder and president of Bolt PR, shares her insights on how small businesses can better promote their services, whether looking to connect with retailers or getting in front of consumers.

Greg Sleter
12/26/2023
Store Brands Spotlight Episode 17 — Caroline Callaway
Caroline Callaway, founder and president of Bolt PR, shares her insights on how small businesses can better promote their services, whether looking to connect with retailers or getting in front of consumers.

Greg Sleter
12/26/2023
Holiday Retail Sales Grow, Mastercard Report Says
Online sales were up more than 6% as consumers drove growth in several categories including apparel and grocery.

Greg Sleter
12/26/2023
Lidl Expanding Presence In Maryland
Construction has begun on a new store in Bethesda as the grocery plans to open two additional stores in the state.

Greg Sleter
12/26/2023
Whole Foods Pollock, Cod Fillets Recalled
The impacted products are said to contain soy, which is not mentioned on packaging.

Greg Sleter
12/26/2023
HelloFresh, Keke Palmer Team On New Ad Campaign
The marketing initiative will showcase the actress highlighting easy ways to make healthy meals at home.

Greg Sleter
12/19/2023
Growing Demand Opens Opportunities For Private Label Beauty Products
Trends including clean beauty and a growing interest from men offer retailers the chance to develop unique items that differ from national brands.

Greg Sleter
12/19/2023
Aldi Expands In Four States
The grocer heads into the Christmas holiday week with a quartet of new locations.

Greg Sleter