Qurate Names Sirhal QVC's Chief Merchandising Officer
Qurate Retail Group has named Mara Sirhal its chief merchandising officer for QVC US, its largest business unit.
With more than 20 years of experience in merchandising, product, and brand development, and sourcing for department store and specialty retail models, Sirhal will report to Mike Fitzharris, president of QVC US. The role was previously held by Stacy Bowe, who was appointed president of Qurate Retail's HSN business unit in February.
In her new role, Sirhal will develop and lead QVC's merchandising strategy across all product categories – home, fashion, beauty, electronics, and jewelry. She will also oversee QVC's Buying, Planning & Programming organization and will lead QVC's Design Development & Global Sourcing (DDGS) team.
DDGS is an in-house capability to bring new brands, products, and concepts to life in apparel, accessories, outerwear, and home décor.
"Mara brings a unique blend of merchandising, brand, and omnichannel leadership that will be critical as we continue to strengthen the QVC business through our Age of Possibility campaign," said Fitzharris. "As we execute on our strategic priorities and further differentiate QVC in the marketplace with our core demographic, we look forward to Mara's customer-centricity, brand-building acumen, and transformational leadership."
Sirhal most recently held the position of chief merchant and brand officer for Saks Off 5th where she led the merchandising, planning, brand marketing, and creative functions. Before joining Saks Off 5th, Sirhal held leadership roles with Bed, Bath & Beyond and Macy's, Inc., where she oversaw merchandising for various categories, as well as business development and supplier diversity initiatives.