Greg Sleter

Associate Publisher/Executive Editor

Author Profile

Greg Sleter is the executive editor/associate publisher of Store Brands. Greg’s career dates back to the early 90s and for more than 20 years, Greg has been immersed in covering various segments of retail ranging from private label, to housewares and home goods, and the ever-changing business as a whole. His career began before Amazon sold its first book and Kmart and Sears were major players.

Greg has also been at the forefront of the digital revolution within journalism, having worked for AOL’s Patch division and Newsday.com. At each, he was a leading voice in developing new ways to deliver news and use social media to engage with readers.

A New York native now living in Pennsylvania, Greg is an avid sports fan and a devotee of international football, better known as soccer to you Americans.

ARTICLES BY THIS AUTHOR

6/6/2024
Store Brands Spotlight Episode 25: The Trader Joe's Shopper
Ericka McCoy, CMO at AI-powered consumer data & intelligence platform Resonate, discussed the characteristics of the average Trader Joe’s shopper and how those characteristics could contribute to the grocery chain’s business strategy.

Greg Sleter
6/5/2024
Aldi Opens New Stores In Illinois, Michigan
The new locations are the latest in the grocer's on-going expansion efforts.

Greg Sleter
6/5/2024
Smart & Final Launches Marketing Campaign
The new advertising effort includes a mix of television, print, and digital and features celebrity chef Roy Choi

Greg Sleter
6/5/2024
Store Brands Spotlight Episode 25: The Trader Joe's Shopper
Ericka McCoy, CMO at AI-powered consumer data & intelligence platform Resonate, discussed the characteristics of the average Trader Joe’s shopper and how those characteristics could contribute to the grocery chain’s business strategy.

Greg Sleter
6/5/2024
Sam's Club Boosts Membership Engagement
The expanded effort is designed to enhance engagement with shoppers as part of the Member's Mark product development process.

Greg Sleter
6/5/2024
G&S Foods Opens New Manufacturing Facility
The plant located in Hanover, Pa., offers nearly 350,000-square-feet of space and positions the snack food provider for future growth.

Greg Sleter
6/4/2024
The Container Store Expands Elfa Collection
The latest addition to the retailer's proprietary collection offers new features such as LED lighting and solid wood fronts and trim.

Greg Sleter
6/4/2024
UNFI Q3 Sales Flat, Net Income Dips
The company pinned the sluggish results on a decline in unit volumes that was largely offset by inflation and new business with existing customers

Greg Sleter
6/4/2024
Kroger's Ice Cream Giveaway To Celebrate Summer's Arrival
The promotion will be held June 20 and include 45,000 pints of Kroger Brand frozen treats.

Greg Sleter
6/4/2024
Dollar Tree Reviewing 'Strategic Alternatives' For Family Dollar
The retailer is weighing several options for Family Dollar, which includes selling the dollar store chain.

Greg Sleter