Dan Ochwat

Dan Ochwat

Executive Editor

Author Profile

Dan Ochwat is the executive editor of Store Brands magazine, part of the EnsembleIQ network of publications. He's been involved in writing and editing for retail-based trades for nearly two decades, formerly as the editor of Shopper Marketing magazine, and as a writer for Path to Purchase IQ, publications that cover national brand consumer goods marketing and news.

ARTICLES BY THIS AUTHOR

12/17/2020
Data company Numerator expands its consumer panel reach
Numerator has acquired Information Machine, a software company specializing in consumer purchasing behavior

Dan Ochwat
12/17/2020
Kemin launches digital tool to help with tortilla planning
The mold inhibition calculator can help suppliers identify performance issues like mold and texture issues in certain formulations of tortillas

Dan Ochwat
12/16/2020
Costco’s latest lets shoppers sport their Kirkland Signature pride
Store Brands in the Wild spots a Kirkland Signature-logoed sweatshirt in a holiday email blast

Dan Ochwat
12/16/2020
Walmart store brands star in shoppable TikTok event
For the first time the retailer is hosting a one-hour holiday variety show over the app where users will be able to buy store brand apparel in the app as shown off by popular TikTok creators

Dan Ochwat
12/16/2020
Survey finds store brands could be an opportunity for small businesses
The organization Score released a consumer survey and found 83% of consumers intend to continue to use private brand products, creating an opportunity for the small businesses it mentors

Dan Ochwat
12/15/2020
Tops doubles rewards to schools through store brands
Purchases of select products under the retailer’s store brands can earn more rewards for shoppers enrolled in its education program

Dan Ochwat
12/15/2020
Whole Foods adopts humane chicken practices
The Humane League said the retailer is the first U.S. retailer to fully adopt the Better Chicken Commitment standards to its chicken production, including the removal of live-shackle slaughter

Dan Ochwat
12/15/2020
Amazon’s new brand aims to deliver the perfect fit
Amazon’s Made for You brand is starting with T-shirts and enables shoppers to customize a shirt by fit, style, color and more — leveraging a virtual body double to do so

Dan Ochwat
12/14/2020
C-Store Report: Innovating Convenience
Convenience stores are making dramatic strides in the private label space — with no plans to slow down

Dan Ochwat
12/14/2020
TreeHouse shares latest environmental, governance report
Report includes update on sustainable goals from four years ago, finding reduced carbon dioxide emissions and a higher rate of landfill diversion

Dan Ochwat