Dan Ochwat

Dan Ochwat

Executive Editor

Author Profile

Dan Ochwat is the executive editor of Store Brands magazine, part of the EnsembleIQ network of publications. He's been involved in writing and editing for retail-based trades for nearly two decades, formerly as the editor of Shopper Marketing magazine, and as a writer for Path to Purchase IQ, publications that cover national brand consumer goods marketing and news.

ARTICLES BY THIS AUTHOR

10/3/2021
Bed Bath & Beyond private brands outperform penetration goals
Despite a drop in sales results for the second quarter of fiscal year 2021, the home goods chain is optimistic about its store brand strategy and performance.

Dan Ochwat
9/30/2021
Advance Look: FMI research identifies where private brands excel, fall short in online grocery
Ahead of its release next week, Store Brands shares insights from FMI’s latest Power of Private Brands report, measuring store brand success and outlining opportunities going forward.

Dan Ochwat
9/30/2021
Lowe’s taps “This is Us” actor for California-style curations
The retailer released its latest celebrity curator of own brand and exclusive items for its House of Curators program.

Dan Ochwat
9/29/2021
Target motivates early holiday shopping
The chain is inspiring early purchases of its exclusive owned brand and branded products via a “Deal Days” event and new price-matching program just for the holidays.

Dan Ochwat
9/29/2021
Q&A: IRI on Inflation and the Premium Private Brand Advantage
Krishnakumar Davey of IRI sits down with Store Brands to discuss inflation challenges and the private brand opportunity within.

Dan Ochwat
9/28/2021
JCP exclusives get Juicy
Retailer launches exclusive Juicy Couture collection for fall and throughout the year with women’s, kid’s and accessories items.

Dan Ochwat
9/28/2021
Exclusive Feature: Foxtrot and Private Brand Disruptors
September cover story goes inside Foxtrot’s private brands as it looks to shake up the convenience channel and highlights other fellow disruptors.

Dan Ochwat
9/27/2021
Aldi U.K. earmarks £1.3B for stores, new tech
CEO Giles Hurley addressed a plan to grow the chain’s market share throughout the United Kingdom over the next two years, including a pilot of a checkout-free store.

Dan Ochwat
9/26/2021
Beverages Report: Research Points to Functional Beverages
Proprietary data from store brand beverage producers, NielsenIQ show sugar-filled drinks on the decline, healthy ones on the rise.

Dan Ochwat
9/22/2021
Keynote speakers address sustainability at Store Brands Industry Forum on Beverages
Two leaders in compost and biodegradable products highlight advancements in coffee and tea, and address other areas where retailers can step up and lead through store brands.

Dan Ochwat