In the Aisles: Consumer shopping survey

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In the Aisles: Consumer shopping survey

By Seth Mendelson - 03/20/2020

What are consumers saying about shopping as they try to stay ahead of this pandemic?

We asked them — in a decidedly unscientific study conducted on Facebook — about how their shopping experiences over the last few days have been, and what, if anything, they are doing differently?

The answer, surprisingly, was that most have experienced pretty good trips. Yes, they said that many items in demand (the much talked about toilet paper, for example) are hard to find. Other items that were not available included canned goods, other paper goods and any kind of anti-bacterial lotion.

But, there was plenty of food, most said, even if it meant going back to the store, or a second store, one or two times. Consumers reported no shortage of dairy or meat products, no shortage of produce and no shortage of medications.

There was plenty of food, most said, even if it meant going back to the store, or a second store, one or two times.

Plus, they say that the professionals, mainly pharmacists, are working and are as helpful as they can be.

Interestingly, a number of the Facebook respondents said they were turning to store brand products; some for better pricing, but others because they say the quality is just as good as the national brands. And, they are available.

Also, many respondents said that they are doing their best not to over buy. As some said, their refrigerators and freezers are filled to capacity, and they have enough. Others are turning to prepared meals, some delivered to their doors, as an alternative.

All good news from the front lines during a hectic time.

More Blog Posts In This Series

In the Aisles: Curbside pickup picks up

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In the Aisles: Connecting virtually

Canceled travel and events are forcing companies to connect virtually

In the Aisles: Keep it up

Despite the retail challenges at large due to COVID-19, Seth Mendelson finds that retailers are making it easy on the shopper