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Seth Mendelson, editor in chief, says private brand suppliers leading the industry are the ones implementing complete, well-developed marketing plans

Despite the retail challenges at large due to COVID-19, Seth Mendelson finds that retailers are making it easy on the shopper

Overall feeling is shopping trips are going well — paper goods indeed are hard to find, food is available, store brands get preferred treatment

Shoppers hoarding toilet paper has been a thing during the COVID-19 pandemic; Seth Mendelson went on the hunt and succeeded

In the first entry of a new blog series, Store Brands editor in chief Seth Mendelson highlights some of the ways he's seen retailers step up to help customers navigate the COVID-19 outbreak