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02/25/2021

Wild about Kodi

Dan Ochwat
Executive Editor
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H-E-B has a lot of pride in its Kodi brand of coolers, tumblers, apparel and accessories. In fact, roughly a year ago the retailer filed a lawsuit against Home Depot and others claiming they infringed on patents for its coolers.

And judging by the looks of its dynamic Kodi concept shop in some of its stores, the retailer is downright boastful about Kodi. Editors at sister brand Path to Purchase Institute cataloged photos this month in a San Antonio H-E-B Plus store and the Kodi shop does not disappoint.

The destination department is brimming with creative displays such as coolers on rock facings, an Airstream-like motor home display, a Guadalupe tubing scene and more. Store Brands in the Wild shares a look at some of the displays below. The in-store marketing truly gets you itching to hit the trail.

For more H-E-B intel, members of the Path to Purchase Institute can gain access to more than 200 articles and 1,800 photos.

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