West Elm, National Geographic Launch Home Collection for Kids

West Elm, a Williams-Sonoma, Inc. brand, has released a new, exclusive collection of decor for children in collaboration with media outlet National Geographic.

National Geographic for West Elm Kids collection includes bedding, rugs, storage solutions and decorative accessories that feature dinosaur and outer space themes. Key items from the collection include the Space Printed Sheet Sets ($39.00-$149.00) and matching Space Quilt ($199.00-$299.00), the Space Shelf ($199.00), the Dinosaur Rug ($249.00) and the Tufted Topographic Rug ($399.00).

Many products in the new collection are more sustainably produced using lower impact materials like cotton grown under the Better Cotton Standard, Forest Stewardship Council-certified wood and GRS-certified packaging wherever possible. The National Geographic for West Elm Kids collection is available now in the United States, and will be available in Canada beginning Aug. 11.

“The West Elm Kids and National Geographic teams worked closely to create an engaging assortment for our youngest customers,” said Day Kornbluth, president of West Elm. “Featuring dinosaur and outer space themes, the collection is designed to cultivate curiosity and discovery, from kids’ own bedrooms.”

The National Geographic collaboration supports the U.S.-based global nonprofit National Geographic Society, which works to “protect and illuminate our world through exploration, research and education” with every product purchase.

Founded in 2002,West Elm operates more than 100 stores worldwide.