West Elm, RHODE Debut Collaborative Assortment

Home retailer West Elm has launched a new collaborative line of products with lifestyle brand RHODE, including pillows, dinnerware and more.

The new collection includes decorative accessories, tabletop and textiles highlighted by a variety of blue, green, pink and yellow colors, giving it a vintage feel. Founded in 2014 by former college roommates and best friends Phoebe Vickers and Purna Khatau, RHODE is a lifestyle brand that designs for “good times, big adventures and a vibrant life,” according to the company.

“This collection is full of inspiration from our travels and intended to mix and match unabashedly,” said Khatau. “It was such an incredible process to collaborate with West Elm and bring our signature prints to life with their team.”

Key items from the collection include the Wiggle Round Pillows: $39.00), decorative pillow covers: ($49-59), quilt and sham sets ($230-330) and dinnerware ($60-68). As a whole, the RHODE and West Elm collection spans 40-pieces.

“We are excited to share this capsule collaboration with RHODE, which brings their signature print voice to bedding, linens and entertaining pieces for the home, and celebrates the optimism of both RHODE and West Elm,” said Day Kornbluth, president of West Elm.

The new product offerings are just the latest in a flurry of private brand releases from the Williams-Sonoma, Inc. Weeks ago, Williams-Sonoma debuted its sustainable GreenRow collection of living, bedroom and dining items.