Retailers have been stepping up in many ways to confront COVID-19 and one way has been to donate money to organizations such as food banks to help those in need. Walmart previously announced a $25 million donation, spreading that money out to various organizations helping to fight COVID-19 in different ways.
Walmart’s also been partnering with Feeding America for seven years and highlighted in an ad on walmart.com that it has donated $8 million to Feeding America this year. Walmart also included a link to have shoppers click to donate what they can and touted its billion-dollar store brand Great Value next to a bevy of national brands who are all supporting the cause.
All in Motion
A trip to a Target in Chicago found a new All in Motion feature in stores. Store Brands in the Wild has been spotting the All in Motion activity since the announcement, starting with some placeholder signage, then a digital ad and now this in-store department with beautiful signage calling out its contour curvy leggings and a slick ceiling treatment of the new logo over mannequins. This is the merchandising expected of Target, and they’re clearly fully establishing this inclusive sportswear brand as a top trend for its stores.