Walmart to phase out Wild Oats brand

According to an April 25 article in the Wall Street Journal, Bentonville, Ark.-based Walmart Inc. is phasing out the Wild Oats organic food brand, owned by the private equity firm Yucaipa Cos. Walmart partnered with Yucaipa Cos. in April 2014 to license the Wild Oats brand as a way to bring more affordable organic products to its shelves.

With the removal of Wild Oats from store shelves, Walmart is intending to add affordable organic products to its stores in other ways, including products under its Great Value brand.

To read the full article, visit: http://www.wsj.com/articles/wal-mart-to-drop-wild-oats-organic-food-brand-1461605524