The Vitamin Shoppe Lands Retailer-Exclusive PHOCUS Energy Drink Flavor

A new flavor of PHOCUS energy drink, backed by rising hip-hop star Jack Harlow, is landing exclusively at The Vitamin Shoppe.

Pineapple PHOCUS is available exclusively at the retailer both in stores and online through September 2023, alongside the flagship Orange PHOCUS. Billed as a clean-label energy drink, PHOCUS pairs 75 mg of caffeine and 75 mg of L-Theanine to “unlock clarity and improve alertness, providing a balanced, focused boost.”

"PHOCUS was conceived in my hometown of Louisville, Ky. with one goal in mind: fueling creativity,” said Harlow, a Grammy-nominated artist. “Only five ingredients were needed to create our clean and straightforward beverage. One of those ingredients is L-Theanine, an amino acid that can support calm and alertness in the mind of any artist looking to hone in on the story they want to tell.”

Pineapple PHOCUS joins a number of other retailer-exclusive products at The Vitamin Shoppe, in addition to the retailer’s collection of private label fitness supplements and health products.

"We are delighted to partner with PHOCUS and the incredibly talented Jack Harlow to offer this exclusive pineapple PHOCUS flavor at The Vitamin Shoppe,” said Murel Gonzalez, president of The Vitamin Shoppe. “Energy and functional drinks are exceptionally popular with our customers and this launch brings an exciting new vision to the category, from the flavors and formulation to the design and branding. Our exclusive PHOCUS flavor spotlights that The Vitamin Shoppe is the destination for the most innovative brands and products that consumers are seeking out for their healthy, active lifestyles.”