G FUEL Brings Exclusive Drinks, Energy Tubs to The Vitamin Shoppe
G FUEL is bringing new flavors of energy drinks and formulas inspired by video game and anime franchises exclusively to The Vitamin Shoppe.
The new products include four new 16 ounce energy drink cans and five new 40-serving tubs that are designed to increase energy and focus for video game enthusiasts. Each 16 ounce G FUEL can has zero sugar and zero calories, while each serving of G FUEL Energy Formula offers zero sugar, 15 calories, 140 milligrams of caffeine, and includes antioxidants from 18 different fruit extracts.
"The Vitamin Shoppe is a true pillar of the health and wellness world, so we're excited to bring a fresh assortment of ready-to-drink cans and Energy Formula powders to their passionate retail community," said G FUEL founder and CEO Cliff Morgan. "We can't wait for The Vitamin Shoppe customers to experience the Game-Changing Energy of G FUEL!"
The Vitamin Shoppe customers can pick up the following flavors in ready-to-drink cans:
- Kamehameha (Strawberry Lychee) – Inspired by Dragon Ball Z
- Power Pellet (Cherry Lollipop) – Inspired by PAC-MAN
- Snow Cone
- Soda Ice Candy - Inspired by Naruto Shippuden
The five 40-serving energy formula tubs found only at The Vitamin Shoppe include:
- Kamehameha (Strawberry Lychee) – Inspired by Dragon Ball Z
- Power Pellet (Cherry Lollipop) – Inspired by PAC-MAN
- Blue Bomber Slushee (Blue Raspberry Slush) – Inspired by Mega Man
- Rage Drive (Cantaloupe) – Inspired by the TEKKEN Series
- Snow Cone
"We are thrilled to partner with G FUEL to bring this dynamic assortment of performance-driven energy drinks and formulas to the fast-growing segment of customers who are enthusiastic fans of e-sports," said Muriel Gonzalez, chief merchandising and marketing officer of The Vitamin Shoppe. "Gaming and anime are vibrant drivers of contemporary entertainment culture, and The Vitamin Shoppe is excited to provide e-sport participants with the energy and wellness products that help them stay hydrated, support focus, and perform their best."
The Vitamin Shoppe operates over 700 retail stores in the U.S. where its private label products can be found.