GNC Adds New G FUEL Exclusive Cans and Powders

Health and fitness retailer GNC is adding new products from G FUEL to its assortment of exclusive products.

Four exclusive G FUEL ready-to-drink cans and two exclusive energy formula powder formats are now available at GNC stores nationwide and on GNC.com. The partnership adds new G FUEL products to GNC's gaming portfolio, a growing CPG market.

"Our investment in the gaming space continues to grow with the addition of G FUEL," said Kevin Maloberti, VP of Merchandising at GNC. "We know mental fitness and cognitive function are just as important as physical health for gamers and fitness enthusiasts looking for an edge ahead of their competition. These new products from G FUEL complement existing gaming products and opens new avenues for energy boosts and focus to help consumers Live Well."

Exclusive additions include the following products, as described by GNC:

• G FUEL Low Stim RTD – Available in Knuckles Sour Power (Sour Raspberry Candy), Divine Peach (Peach, Kiwi, Dragon Fruit), and Miami Nights (Strawberry, Pineapple, Coconut), this energy drink keeps you focused for gaming marathons, with 140 mg of caffeine compared to G FUEL's 300 mg standard cans.
• G FUEL Compound V – Inspired by "The Boys" – Available in 16 oz. cans and 40-serving powder tubs, this citrus, berry, coconut and ginseng powder will help you stay energized and feeling superheroic as you game.
• G FUEL Hype Sauce Energy Formula Powder – Another great power-up, this powder is easy to mix with water for a boost of energy, focus, reaction and endurance.

GNC is also launching additional G FUEL products, including its Sonic Peach Rings and Hype Sauce Raspberry Lemonade RTD cans. G FUEL Energy Formula Powder is sugar-free and includes antioxidants from 18 different fruit extracts. Each serving has only 15 calories and contains 140 mg of caffeine plus proprietary energy and focus-enhancing complexes. G FUEL cans have zero sugar, zero calories, zero artificial colors, and feature a ready-to-use ketone ingredient (goBHB®), a plant-based antioxidant complex and B-vitamins to support energy production.

"G FUEL is launching at GNC in a big way," said G FUEL Founder and CEO Cliff Morgan. "Through this partnership we're making our products available to more fans on a larger scale. GNC's vast network of stores, broad online reach, and loyal consumer base is a huge win for us as we continue to scale our business."

Just as GNC is the leading fitness retailer, G FUEL is the most popular energy drink choice for video game enthusiasts. The brand has a social media footprint of over 1 billion followers, and has a long list of content creators and partners.