The Vitamin Shoppe Brings DC Universe to BodyTech Brand

Health and wellness retailer The Vitamin Shoppe has announced a collaborative product series between its BodyTech private brand and the DC Universe, bringing superheroes and supervillains to the workout space.

The retailer and Warner Bros. Consumer Products are launching a range of protein, pre-workout, creatine and other supplements found only at The Vitamin Shoppe. Under the long-term license agreement, the series of new flavors brings iconic characters such as Superman, Batman, Wonder Woman, The Flash, The Joker and Black Adam to the BodyTech and BodyTech Elite sports nutrition brands.

“As lifetime fans of these legendary characters that have helped shape popular culture for decades, all of us at The Vitamin Shoppe are thrilled to partner with the exceptional Warner Bros. Consumer Products and DC teams,” said Sharon Leite, CEO of The Vitamin Shoppe. “The heroic action, vast creativity, and indelible impact on our collective imaginations of Super Hero stories – like Superman, Batman, Wonder Woman and Black Adam – have undoubtedly driven the fitness goals and aspirations of many BodyTech customers. This compelling collaboration offers consumers unique new flavors while bringing the fun and excitement of the DC Universe into any Super Hero fan's sports nutrition regimen, giving them the opportunity to fuel their own origin story."

The new products include the following items as described by The Vitamin Shoppe:

• Black Adam Black Cherry BodyTech Elite Nitrulline powder, to support massive pumps and endurance.
• Wonder Woman Sherbet BodyTech Whey Isolate, to support muscle growth and recovery.
• The Flash Lightning Lemonade BodyTech Flash Point, to support pre-workout energy and focus.
• The Joker Candy BodyTech Energized Critical Aminos, to support daily energy and recovery support.
• Superman Kryptonite Krusher BodyTech Elite Ultimate EAA, to support muscle building and stim-free focus.
• Batman Gotham City Grape BodyTech Elite Micronized Creatine Monohydrate, to support strength training and muscle mass.

The new products are available now at the retailer’s 700+ locations. Additional products, flavors and DC Universe superhero and supervillain character collaborations will be released in the future as part of this exclusive assortment.