The Vitamin Shoppe Brings Exclusive Brands to Select College Bookstores

Products from the retailer's exclusive brands will now be available at select campus stores through a new partnership with Follett Higher Education Group.
Zachary Russell
Associate Editor
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The Vitamin Shoppe

Through a new partnership with Follett Higher Education Group, health and fitness retailer The Vitamin Shoppe will bring its assortment of products from private brands to campus bookstores across the U.S.

The health retailer and the largest campus store operator in North America will now offer students at select Follett stores and their corresponding e-commerce sites a selection of vitamins and supplements, sports nutrition products, and academic performance products that support sleep, mood and brain health. Available brands at launch include The Vitamin Shoppe, BodyTech, BodyTech Elite, plnt and TrueYou, all of which are exclusive to The Vitamin Shoppe.

Some colleges and universities included in the first phase of the partnership are Babson College, Boston College, Bowie State University, Georgia State, Indiana University at Bloomington, Pepperdine University, Smith College, Stanford University, Tennessee State at Nashville, The Citadel, University of Florida at Gainesville, and University of Texas at Dallas. 

The Vitamin Shoppe says the partnership will expand to additional locations and offer new product assortments, such as energy drinks and protein bars, as it progresses in future semesters.

"We are thrilled to partner with the premier operator of college bookstores to bring some of our most popular and effective products to students around the country, supporting their wellness needs during an important period of growth and development in their lives," said Sharon Leite, CEO of The Vitamin Shoppe. "We look forward to making our vitamins, minerals, proteins, collagens, immunity support, and other high-demand categories easily accessible to students on campuses and in college towns across the country. This is a key demographic that is increasingly focused on holistic health concerns and Follett is the ideal partner for us to provide them with the quality, innovation and expertise that The Vitamin Shoppe is known for."

The Vitamin Shoppe operates over 700 stores in the U.S.. Follett Higher Education operates more than 1,100 physical and 1,750 e-commerce collegiate retail stores across North America.