Star-Backed Sports Nutrition Brand Debuts at Vitamin Shoppe
Ladder, the sports nutrition company founded by NBA superstar LeBron James and bodybuilding legend Arnold Schwarzenegger, is making its in-store debut exclusively at nutrition retailer The Vitamin Shoppe.
Ladder's portfolio of products, including pre-workout, whey and plant protein powders and a hydration mix, is now available at the chain’s nearly 700 locations, as well as at vitaminshoppe.com. The brand will be sold alongside the retailer’s collection of own brand vitamins and supplements. Prior to the partnership, Ladder products were only available online.
“We created Ladder to address a need for clean, safe, effective products that we could trust, and that would help maximize our peak performance. To see how it’s grown into a community of athletes of every level, all striving to reach their goals, is pretty special,” said James, who will soon be entering his 20th NBA season. “I’m excited that this partnership with The Vitamin Shoppe will make Ladder even more accessible as we continue to innovate the product and expand the Ladder community."
James founded the nutrition company, impacted by the cramps he famously suffered in Game 1 of the 2014 NBA Finals. All Ladder sports supplements are verified by the third-party group NSF Certified for Sport, and formulated to meet high standards of quality, performance and taste.
“As the leading destination for lifelong wellness solutions, The Vitamin Shoppe is committed to bringing the most innovative products to our customers,” said Sharon Leite, CEO of The Vitamin Shoppe. “We are thrilled to be the exclusive retail partner to launch Ladder sports nutrition products nationwide, backed by the expertise of two ultimate icons of sports and fitness, LeBron James and Arnold Schwarzenegger. Ladder’s formulas are trusted by elite athletes and are now accessible in our stores to anyone looking for the highest levels of quality, performance and taste in their sports nutrition supplements."