HOLISTIK Wellness Brings New CBD Product Exclusively to The Vitamin Shoppe

HOLISTIK Wellness, a brand of CBD stir sticks that are blended with hot or cold beverages, has launched a new product exclusively at The Vitamin Shoppe.

The company has added the all-new FOCUS STIK to the collection, joining SLEEP and STRESS STIKS, and is available only at the retailer and for a limited time. The FOCUS offering uses Lion’s Mane mushroom, green coffee bean and L-Theanine to support a clear head and balanced energy.

“The Vitamin Shoppe is a beacon of health for consumers in this country and holds a special place in my heart, as my mom, the inspiration for HOLISTIK, used to bring me there for all of our wellness needs”, said TJ Stouder, co-founder and CEO of HOLISTIK. “The CBD category is expanding fast, with lots of information out there, and consumers are seeking trusted, quality resources, such as The Vitamin Shoppe. We believe the power of this partnership with The Vitamin Shoppe will be monumental in introducing many new consumers to HOLISTIK’s innovative approach to the power of CBD wellness.”

The easy-to-use stirrers are priced at $3.99 for singles and $29.99 for a 10-pack. HOLISTIK’s CBD is cultivated from hemp that’s grown indoors in crushed coconut rather than soil.

“The Vitamin Shoppe is proud to be a leading national destination for trusted, high-quality CBD products,” said Muriel Gonzalez, chief merchandising and marketing officer at The Vitamin Shoppe. “We are excited to offer our customers an innovative new way to access the wellness benefits of CBD via HOLISTIK’s novel and convenient Stir STIK design. Our CBD HQ concept provides an industry-leading assortment of CBD brands and products, as well as the expertise of our knowledgeable Health Enthusiast associates, and we’re pleased to welcome HOLISTIK to The Vitamin Shoppe stores.”

The retailer operates 700 stores in the United States under The Vitamin Shoppe and Super Supplements banners, where its private label products can be found.