Tops develops digital advent calendar

Advent calendars are all the rage in store brands — Aldi, Costco, Albertsons and other retailers annually launch advent calendar gift sets with their own brand product. However, Tops Friendly Markets has taken a different approach, launching a clever digital advent calendar that awards shoppers with a surprise deal each day counting down to Christmas.

The calendar will feature national brand promotions but spotlight some of its store brands, too, according to a representative from the retailer.

The representative told Store Brands that there are several Tops brand items including some new sea salt caramels, hot cocoa, egg nog and more.

The digital promotion can be found here and it’s an engaging digital promotion for shoppers as each day that they click on the calendar they’re taken to a fun virtual scratch-off to reveal the promotion. There’s also a link to immediately click and add the coupon to the Tops BonusPlus Card loyalty program.

As for physical calendars, this year Albertsons rolled out a calendar for own brand wine, and Aldi has calendars that range from chocolate to cheese. Tops Markets is  headquartered in Williamsville, N.Y., operating more than 160 stores on the East Coast.