Bob Eddy has been chosen as the club retailer’s new president and CEO, with Laura Felice named to the CFO role; both appointments follow the unexpected death of CEO Lee Delaney in early April.
The retailer conducted a survey that said Americans seek a tranquil bathroom experience, inspiring the Haven line of bath products, the second of eight owned brands to launch this year.
Loom + Forge is meant to strengthen JCPenney's status as a leading home destination, offering products across indoor and outdoor décor, bedding, bath, window coverings and tabletop products.
For its exclusive Designer Dress Collection, more than 70 original designs launching this spring, the retailer tapped emerging designers Chrisopher John Rogers, Alexis and Rixo.
The retailer has teamed with Eagle Eye Solutions and now Neptune Retail Solutions to deliver personalized digital offers that can be used to promote its store brands and learn more about its shoppers.
The move comes amid other sustainability-focused efforts from the pet retailer, including efforts to remove packaging waste across its private label portfolio.
