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04/19/2021

Target taps diverse designers for its dress collection

For its exclusive Designer Dress Collection, more than 70 original designs launching this spring, the retailer tapped emerging designers Chrisopher John Rogers, Alexis and Rixo.
Dan Ochwat
Executive Editor
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three dresses

Target’s working with three diverse designers for its limited-time-only, exclusive Designer Dress Collection that hits stores and online in spring.

More than 70 original dress designs will launch at affordable prices in the $40-$60 range, featuring designs from trendy designers Christopher John Rogers, Alexis and Rixo.

"For more than 20 years, Target has partnered with some of the biggest names in the industry, and had the opportunity to introduce our guests to emerging designers who are shaping fashion and culture today," says Jill Sando, executive vice president and chief merchandising officer, Target. "With this collection, we're celebrating three incredibly talented and diverse designers, all while creating our most size-inclusive collection of original, quality dresses that we know our guests will love."

The retailer said this year’s Designer Dress Collection is notable in how it reflect Target's commitment to inclusivity and ranges in size from XXS-4X, and will be available on Target.com and in select Target stores beginning this spring. In addition, the collection will be available via Target's contactless same-day pickup options, including Drive Up and Order Pickup.

The designers providing the latest looks in the collection include Alexis, the design company of mother-daughter team Alexis Barbara Isaias and Ana Barbara. The style of the dresses aim to be contemporary and effortlessly chic for an everyday lifestyle. 

"I have always wanted to create a line that resonated with a larger audience of women and doing it alongside Target is a dream come true. This dress collection is a true reflection of who I am and every dress was designed with an intention to bring to life my passion to make each and every woman feel beautiful," said Alexis Barbara Isaias.

Designs also come from Christopher John Rogers, an eponymous label founded in 2016 and the dresses will be very bold, bright and celebrate self-expression.

"Growing up as an artistic kid in the Deep South, I've always aspired to create designs that help the wearer feel their most self-expressive. This partnership is a dream come true — I've always admired the Target designer collaborations in the past, and I'm excited to be a part of that legacy. I've had a blast working with the Target team and I hope this collection of quality, declarative dresses helps Target guests across the country feel their most authentic," said Christopher John Rogers.

Lastly Rixo, a label from best friends Orlagh McCloskey and Henrietta Rix out of their living room in London, design dresses with a mission to evoke feelings of wanderlust and free spirit, featuring vintage-inspired fabrics and easy-to-wear shapes.

"Designing this collection with Target has been so much fun. We feel lucky to be partnering with the retailer and for the opportunity to connect with their guests of all ages, shapes and sizes. At RIXO, we create clothes with the goal of making people feel like the best version of themselves, and the design process for this collection includes the same level of thought and inspiration that goes into our main brand. We can't wait to see the collection come to life  — seeing our designs on others is always such a magical feeling," says Orlagh McCloskey and Henrietta Rix.