The store brand version aims to tap into the roughly $200 million in sales that IRI data says the branded product pulled in for the 52 weeks ended May 17
A look at the comprehensive control test from Kroger’s analytics arm 84.51°and the Plant Based Foods Association shows big sales gains when positioning plant-based lunchmeat, hot dogs, bacon items in the meat section
Store brand suppliers and branded manufacturers are invited to sign up to pitch products to Walmart buyers as part of its Open Call program, which will be virtual for the first time
