Including insights from a newly fielded 2021 shopper study and proprietary methodologies, Alter Agents debuted its Shopper Influence Research program for retailers with store brands and national brands to learn more on why shoppers bought their products.
Apparel is estimated to be a top seller as children brace for a return to in-person school; Walmart and JCPenney have rolled out new private brand clothing for the back-to-school season.
Packaging solutions provider in personal care and snacks market, including for private brands for clients that produce for Walgreens, CVS and Vitamin Shoppe, unveiled a new facility.
The owned brand Thereabouts factors in kids with disabilities and more, marking its ninth private brand launch this year as it battles back from bankruptcy.
