Target teams with designers on exclusive dress line

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Target teams with designers on exclusive dress line

By Dan Ochwat - 05/26/2020
A dress in the collection designed by Lisa Marie Fernandez

Target’s owned brand division launched a line of exclusive dresses for the summer, collaborating with three popular designers LoveShackFancy, Cushnie and Lisa Marie Fernandez.

More than 70 dresses will be available online June 6 and in stores June 15 under the name The Designer Dress Collection.

For the dresses, Target sought out three female-led fashion brands to partner with, adding to its long history of working with designers on exclusive lines. However, this is the first time Target created a line focused solely on dresses. The items range from $40-$60 and continue to reflect on the store’s commitment to inclusivity and offer a range of sizes from XXS to 3X.

A dress in the collection designed by Cushnie

“For more than a year, the Target team has been working closely with these three distinct and incredibly talented designers to bring our guests this special and affordable limited-edition collection,” said Jill Sando, executive vice president and chief merchandising officer, style and owned brands, Target. “When we started working with these three designers, our collective hope with The Designer Dress Collection was, and still is, to evoke a sense of joy and confidence that comes with finding the perfect dress — especially as we hope for brighter days ahead.” 

The dresses are designed to come in a variety of silhouettes, prints and bold colors.

A dress in the collection designed by LoveShackFancy