In its third-quarter 2021 financial call, Christina Hennington, EVP and chief growth officer at Target, said virtually every product category grew sales, including all five of its core merchandising categories, each demonstrating “double-digit growth” in the low to mid-teens.
Private brands certainly played a role such as its Kindfull pet food and products launch helping to drive an essentials category (along with increases in baby care and OTC purchases) that saw a sales increase in the “mid-teens” compared with Q3 last year, Hennington said.
She added that fresh and frozen foods, and snacks and candy, an area where it’s been increasing its Favorite Day brand, helped the food and beverage category also grow sales in the “mid-teens” for Q3 2021.
Additionally, the hardlines category, fueled by toys and sporting goods saw comparable sales growth above 20%, and apparel grew in the low double digits, driven by record-setting performances across its back to school, back to college and Halloween products, she said.
Hennington made a special callout to its exclusive Lego partnership launching in December that will further push its toys and hardlines category sales around the holidays. She said more than 300 items from Lego-inspired clothing and accessories, as well as exclusive figure sets, will launch.