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11/17/2021

Target preps for holidays with own brands, new commercial

Ahead of the holiday season, Target is promoting its own brand and exclusive products in toys, decor, tech, sweets and more.
Zachary Russell
Associate Editor
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a living room with a couch and a chair

Target is preparing for the holiday season with own brands, promoting categories across the store’s inventory including holiday exclusives.

 “We’ve been dreaming big and planning all year for this very moment, bringing you our most relevant, exciting (and cozy) holiday assortment, all at an only-at-Target value,” said the company. “Whether you’re decorating, game-playing, baking or brunching, we have just what you need to fill the holidays with special moments and meaningful traditions.”

Of course, Target is promoting its toy exclusives for gift options this holiday season. In addition to toy and tech exclusives, including a collaboration with LEGO, Target has expanded its Disney Store and collection of Apple products.

For interior decorating this holiday season, Target’s own brands like Threshold and Wondershop are being touted, along with exclusive partnerships Opalhouse with Jungalow, Threshold with Studio McGee and Hearth & Hand with Magnolia. In addition to Christmas decorations, Hanukkah-inspired apparel and accessories are offered as well for those who celebrate.

In the holiday sweets category, hot cocoa drink bombs as stocking stuffers and gingerbread house assortments through its Wondershop own brand, touting the gingerbread house collection as its largest yet. Good & Gather Plant Based Oatmilk Holiday Nog is also being offered a dairy-free version of the holiday drink.

Target is helping promote their own brands ahead of the holidays with a new advertisement.

The campaign, which builds on our “What We Value Most Shouldn’t Cost More,” campaign, features a remake of The Emotions’ song “Best of My Love” produced and performed by the Black Pumas with Sofia Reyes.

“We know everyone celebrates the holidays a little differently, from longstanding family traditions to unique celebrations created with new friends, and everything in between,” says Cara Sylvester, chief marketing and digital officer, Target. “Regardless of how guests choose to celebrate, we believe that connection and community are universal, and this year’s holiday campaign provides an opportunity for Target to connect with all of our guests while helping them discover the joy that’s within reach every day throughout the season.”