Target Launches Good & Gather Baby, Good & Gather Toddler Snack Collections
After announcing it would be growing its private label assortments during its second quarter investor conference call, Target has expanded its popular Good & Gather private brand.
With Good & Gather Baby and Good & Gather Toddler, Target is offering consumers snacks for babies and toddlers that contain no artificial flavors, synthetic colors, artificial sweeteners or high fructose corn syrup. The new collection includes products like yogurt bites, biscuits, teething snacks and snack bars in a myriad of flavors.
“For generations, parents have turned to Target to help them care for their children – and I’m excited that we’re building on that legacy in Food & Beverage with the launch of Good & Gather Baby and Good & Gather Toddler,” said Rick Gomez, EVP and chief food & beverage officer at Target. “For little ones, these products are delicious. And parents will love that they’re nutritious and incredibly affordable.”
The new private label items include the following:
Good & Gather Baby
- Good & Gather Baby Teether Banana Strawberry Baked Rice Snack
- Good & Gather Baby Organic Pumpkin Carrot Spinach Baked Rice Snack
- Good & Gather Baby Blueberry Baked Rice Snack
- Good & Gather Baby Organic Freeze Dried Strawberry Banana Yogurt Bites
- Good & Gather Baby Organic Freeze Dried Mixed Berry Yogurt Bites
- Good & Gather Baby Organic Freeze Dried Strawberry Banana and Mixed Berry Yogurt Bites Variety Pack
Good & Gather Toddler
- Good & Gather Toddler Organic Apple, Strawberry, Beetroot with Chia Seeds Fruit and Veggies Bites
- Good & Gather Toddler Organic Beet Baby Biscuit
- Good & Gather Toddler Organic Alphabet Baby Biscuit
- Good & Gather Toddler Strawberry & Beet Snack Bar
- Good & Gather Toddler Apple, Cinnamon & Spinach Snack Bar
- Good & Gather Toddler Orange & Sweet Potato Snack Bar
Launched in 2019, Good & Gather has become Target’s number-one selling food and beverage private brand, generating over $3 billion in sales in 2022. The line includes sub-brands like Good & Gather Organic, Good & Gather Plant Based, Good & Gather Seasonal and Good & Gather Signature.
Despite a decrease in sales in Q2, Target has continued to attract consumers with its wide range of private label products. In the first half of 2023, Target saw visits grow year-over-year (YoY) by 3.1% while overall retail visits decreased 0.3%.