Target Brings Exclusive Ghetto Gastro Breakfast Collection to Shelves

Ghetto Gastro, a New York City-based culinary collective and CPG brand, is launching a collection of breakfast foods exclusively at Target.

The breakfast collection features nine products, including pancake & waffle mixes, maple syrups and toaster pastries, available nationwide at 1,900 Target stores and online. Founded in 2012, Ghetto Gastro says it aims to “big-up the Bronx as a driver of global culture and use food as a weapon to make an impact in our community.”

“With this partnership, we're bringing our unique flavors and experiences to a wider audience, breaking down barriers and celebrating the richness of our communities,” said Jon Gray, co-founder and CEO of Ghetto Gastro. “We're building a bridge that connects cultures, one delicious bite at a time.”

The new Target-exclusive offerings include the following items, as described by Ghetto Gastro:

• Pancake & Waffle Mix ($6.99): These plant-based mixes come in Original, Strawberry, and Sweet Potato. Trust us, they're a game-changer.
• Maple Syrup ($9.99): We've got Maple Cider and Spicy. It's that liquid gold with antioxidants and minerals like zinc and potassium. Stealth health is wealth.
• Toaster Pastries ($5.99): Imagine your childhood favorite Toaster Pastries, but make them gourmet. Maple Apple Cinnamon, Strawberry, PB&J, and Chocolate Raspberry - packed with real fruit and less sugar, all thriller no filler.