For more than 20 years, Target has been partnering with fashion designers and interior decorators to launch exclusive products but on May 14 it will launch its first collaboration with a plant stylist.
The retailer is rolling out limited-edition, exclusive live and faux plants and accessories with stylist Hilton Carter. More than 65 items will be featured in the collection ranging from $5-$130. Some accessories include ceramic pots and planters, propagation vessels, terrariums, watering cans and more. The partnership with Carter comes after the retailer recently launched its newest dress collection that highlights diverse designers.
"As people have spent more time at home over the past year, our guests are increasingly looking for ways to add more comfort and personality to their surroundings. Searches for plants on Target.com have increased by more than 300% over the last year — a clear indicator that guests want to bring some of the outdoors inside to brighten up their space," says Jill Sando, executive vice president and chief merchandising officer, Target. "We wanted to identify a partner who could bring something special to Target and deliver a collection that allows guests to easily and affordably refresh any room in their home. This partnership with Hilton Carter does just that, while celebrating the arrival of spring with a renewed sense of optimism."