Target Bolsters Jewelry, Accessory Portfolio With Kendra Scott Collection

Target is collaborating with lifestyle brand Kendra Scott on a new partnership that includes retailer-exclusive jewelry and accessories.

Beginning Oct. 22, Target.com and select Target stores will feature the Kendra Scott at Target collection,  which will include more than 200 new and exclusive pieces like necklaces, rings, earrings, ring dishes and jewelry storage. Starting at $15 with most items under $40, the items feature Kendra Scott designs, genuine stones, 14K gold over brass and other metals.

"Target is known for democratizing style and I'm so proud of how our strategic partnership with Kendra Scott builds on that legacy of making great design accessible to all," said Jill Sando, executive vice president and chief merchandising officer at Target. "With over 200 items, most priced at under $40, this exclusive collection is fun, stylish, and exactly the kind of affordable joy our guests are looking for when they shop at Target."

Collection highlights include the following, as described by Target:

• Colorful and classic Kendra Scott silhouettes including the Emma and the Eleanor jewelry suites, made utilizing fan-favorite materials like 14K gold over brass and Mother of Pearl.
• The Kendra Scott at Target Jessa collection features bold and trendy statement pieces offering a big dose of sparkle and glam, reimagined for contemporary audiences, featuring hoop and tassel earrings, a strand necklace, and more.
• Iconic and sparkly standouts from the Kendra Scott at Target Scarlett suite of chain necklaces and bracelets.

Founded in 2002, Kendra Scott, LLC’s omnichannel approach includes a network of 130+ namesake experiential stores and pop-up locations and wholesale partners, including Neiman Marcus, Nordstrom, Bloomingdale's, Dillard's and 850+ specialty boutiques.

"Family, fashion, and philanthropy are the guiding principles of the Kendra Scott brand, and closely connect to Target's purpose of bringing joy to all families," said Kendra Scott, founder, executive chairwoman and chief creative officer of Kendra Scott, LLC. "We partnered with Target as they have a strong presence in our local communities, the place that matters the most to us. Together, we're introducing a quality, style forward collection and celebrating both brands' shared commitment to our communities."

Target says that the Kendra Scott at Target assortment will refresh multiple times each year with a number of items that will carry forward from season to season.