Signals Analytics added the category to assist companies looking to revitalize the fashion category, which got hit hard during the pandemic but has been hot in private label.
During Q3 call, retailer updated a significant reset underway at its more than 2,200 locations to make room for its expanded store brand set and improve traffic flow.
The food-and-beverage brand will encompass 700 products across such categories as bakery, ice cream, trail mix, snacks, cake decorating supplies, mocktails and beverage mixers, among others.
On International Women’s Day, the retailer introduced a powerful ad spot that shined a light on female leadership at the company, including its own CEO Lauren Hobart.
