The e-commerce territory is an incredibly competitive one, but brand owners that consider meeting shoppersÂ’ demands for sustainable packaging will prosper in the long-term.
In a panel discussion held during the 2015 Innovation & Marketing Summit, retail executives discussed how to gather and leverage shopper insights for store brand product development and marketing.
During the Innovation and Marketing Summit, Maryellen Molyneaux of the Natural Marketing Institute will discuss how retailers could develop store brand products for health- and eco-minded consumers.
Retailers attending the 2015 Store Brands Innovation and Marketing Summit will learn the questions they need to ask suppliers to realize their private label sustainability vision.
At the 2015 Innovation & Marketing Summit, Mintel's Lynn Dornblaser will explore some of the trends in the UK and elsewhere in Europe that help drive store brand activity.
During an Innovation & Marketing Summit panel discussion, retailers will discuss how to gather, leverage shopper insights to create store brand items that resonate with shoppers.