Store Brands Strategic Summit

The pastime of innovation has to properly link the new-age consumer to his or her retailer. How should store brands navigate the experience?

In a panel discussion held during the 2015 Innovation & Marketing Summit, retail executives discussed how to gather and leverage shopper insights for store brand product development and marketing.

Andrew Mangan will present case studies showing how companies could benefit through collaborative sustainable development.

Retailers should listen to their coworkers, customers and even other retailers to better develop and refine their private brand program.

At the Innovation & Marketing Summit, 7-Eleven’s Sean Thompson will discuss strategies to maximize store brand success and category growth.

Retailers also need to ask themselves four questions when developing and executing their category management process.

The e-commerce territory is an incredibly competitive one, but brand owners that consider meeting shoppers’ demands for sustainable packaging will prosper in the long-term.

Digital and social media play an important role today in building store brand awareness and sales.

Retailers attending the 2015 Store Brands Innovation and Marketing Summit will learn the questions they need to ask suppliers to realize their private label sustainability vision.

Retailer executives who fill out a brief survey will be entered to win one of five free registrations for the event.

At the Innovation & Marketing Summit, Walgreen Co.'s Moe Alkemade will discuss how retailers could get and leverage help to maximize store brand success and category growth.

During an Innovation & Marketing Summit panel discussion, retailers will discuss how to gather, leverage shopper insights to create store brand items that resonate with shoppers.