Store Brands Strategic Summit

At the 2015 Innovation & Marketing Summit, Mintel's Lynn Dornblaser will explore some of the trends in the UK and elsewhere in Europe that help drive store brand activity.

Retailer executives who fill out a brief survey will be entered to win one of five free registrations for the event.

The pastime of innovation has to properly link the new-age consumer to his or her retailer. How should store brands navigate the experience?

During an Innovation & Marketing Summit panel discussion, retailers will discuss how to gather, leverage shopper insights to create store brand items that resonate with shoppers.

At the Innovation & Marketing Summit, 7-Eleven’s Sean Thompson will discuss strategies to maximize store brand success and category growth.

Retailers also need to ask themselves four questions when developing and executing their category management process.

Retailers should listen to their coworkers, customers and even other retailers to better develop and refine their private brand program.

The e-commerce territory is an incredibly competitive one, but brand owners that consider meeting shoppers’ demands for sustainable packaging will prosper in the long-term.

Digital and social media play an important role today in building store brand awareness and sales.

In a panel discussion held during the 2015 Innovation & Marketing Summit, retail executives discussed how to gather and leverage shopper insights for store brand product development and marketing.

During the Innovation and Marketing Summit, Maryellen Molyneaux of the Natural Marketing Institute will discuss how retailers could develop store brand products for health- and eco-minded consumers.

Andrew Mangan will present case studies showing how companies could benefit through collaborative sustainable development.