Look to Europe for inspiration

The U.S. market has long looked to Europe, especially the UK, for ideas that could help to grow store brand share. But before borrowing any ideas, U.S. retailers should develop a better understanding of some European-specific market dynamics.

During a general session to be held during the 2015 Store Brands Innovation & Marketing Summit, Lynn Dornblaser, director, innovation and insight for global market research firm Mintel, will explore some of the trends in the UK and elsewhere in Europe that help drive store brand activity, and identify ideas and product concepts that may have application to the U.S. market. The summit will take place Feb. 25-27 at the Hyatt Regency O'Hare Hotel in Rosemont, Ill.

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