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02/11/2015

Tap into store brand opportunities within health, wellness and sustainability

Healthful products continue to drive growth across the marketplace — consumers are savvier about types of fat, nutrient fortification, whole grains and a host of other issues relative to health and aging well. Beyond health and wellness, sustainability now impacts consumer purchase decisions more than ever. And brands have responded accordingly, with increasingly healthful and more sustainable products comprising many product lines.

In a Feb. 26 general session to be held during the 2015 Store Brands Innovation & Marketing Summit, Maryellen Molyneaux, president and managing partner of the Harleysville, Pa.-based Natural Marketing Institute, will discuss how retailers could incorporate similar attributes into their store brand product development. Her 45-minute presentation will provide the latest insights into these trends, as well as an analysis of where the opportunities are for store brands.

The Innovation & Marketing Summit will take place Feb. 25-27 at the Hyatt Regency O'Hare hotel in Rosemont, Ill. For more information or to register for the event, visit http://storebrands.com/IMS2015.