Source sustainably to innovate and better communicate your brand
Sustainability is becoming increasingly important to today's consumers. Sustainability also should be factor in decision-making related to sourcing store brand products; consumers want assurance that a product's supplier engages in sustainable practices.
During a Feb. 27 general session to be held during the 2015 Store Brands Innovation & Marketing Summit, Doug Baker, vice president, private brands for the Food Marketing Institute, and Janice Neitzel, CEO and principal of the Sustainable Solutions Group, will discuss how retailers could source more sustainably to innovate and better communicate their own brands.
The Innovation & Marketing Summit will take place Feb. 25-27 at the Hyatt Regency O'Hare hotel in Rosemont, Ill. For more information or to register for the event, visit http://storebrands.com/IMS2015.