Over the past year, private label’s profile has risen, with frozen foods and nonfoods as particular bright spots. Store Brands looks at the data and talks to experts about the industry's increasing importance.
Even though private brands slightly underperformed expectations, its strong premium positioning and steady stock are big advantages moving forward, experts told Store Brands.
VIEW ON DEMAND
The coronavirus is putting intense pressure on the food and non-food supply chain and forcing suppliers and retailers to go to market in new and unique ways.
Private brands are flourishing according to a recent Daymon study, but there are still retailers that need to take their store brand programs to the next level — or else.
Private brands are flourishing, according to a recent Daymon study, but there are still retailers that need to take their store brand programs to the next level — or else
Retailer and wholesaler respondents to Store Brands' 2016 State of the Industry Study have lofty growth goals as they continue to position store brands as differentiators that drive repeat visits and loyalty to retail banners.
Respondents to Store Brands’ 2016 State of the Industry Study have lofty growth goals as they continue to position store brands as differentiators that drive repeat visits — and loyalty — to retail banners.
A collection of news, articles and other featured content about State of the Industry.