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SMP Nutra Unveils Jellybean Supplements for Private Label Use

The biotin jellybeans are the first of many vitamins the manufacturer is creating in the unique jellybean form.
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SMP Nutra jellybeans

Supplement manufacturer SMP Nutra has formulated a new product line available for private label use: biotin jellybeans.

An alternative to traditional pill and gummy supplements, the biotin jellybeans that SMP Nutra offers come in 3 different strawberry-flavored formats: the kid's version with 2,5000mcg per serving, then both a 5,000mcg and 10,000mcg formula.

Biotin is a B vitamin that helps metabolize carbohydrates, fats, and amino acids, which is helpful for hair, nail and skin health.

In a promotional video, SMP Nutra touts the product line as a revolutionary way for retailers to offer private brand supplements.

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“Jellybeans make fantastic supplements, as they’re convenient, tasty and innovative enough to help a new brand stand out more than ever,” said CEO Frank Cantone in the video. “We also have kids’ and adults’ multivitamins, vitamin D & C, probiotic, B12, Iron and collagen beans being developed.”

Based in Brentwood, N.Y., SMP Nutra creates supplement products in various formats including gummies, liquids, jellybeans, softgels, capsules, tablets and powders.

 

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