SMP Nutra Unveils Jellybean Supplements for Private Label Use

The biotin jellybeans are the first of many vitamins the manufacturer is creating in the unique jellybean form.
Zachary Russell
Associate Editor
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SMP Nutra jellybeans

Supplement manufacturer SMP Nutra has formulated a new product line available for private label use: biotin jellybeans.

An alternative to traditional pill and gummy supplements, the biotin jellybeans that SMP Nutra offers come in 3 different strawberry-flavored formats: the kid's version with 2,5000mcg per serving, then both a 5,000mcg and 10,000mcg formula.

Biotin is a B vitamin that helps metabolize carbohydrates, fats, and amino acids, which is helpful for hair, nail and skin health.

In a promotional video, SMP Nutra touts the product line as a revolutionary way for retailers to offer private brand supplements.

“Jellybeans make fantastic supplements, as they’re convenient, tasty and innovative enough to help a new brand stand out more than ever,” said CEO Frank Cantone in the video. “We also have kids’ and adults’ multivitamins, vitamin D & C, probiotic, B12, Iron and collagen beans being developed.”

Based in Brentwood, N.Y., SMP Nutra creates supplement products in various formats including gummies, liquids, jellybeans, softgels, capsules, tablets and powders.