Rocky Mountain High invests in private label producer

The company will produce with AGS Labs a line of national brand equivalent products in the electrolyte and infant rub categories.
Dan Ochwat
Executive Editor
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Rocky Mountain High Brands has entered into an agreement with AGS Labs to produce a line of medical products for private label.

The products include the Great Choice Pediatric Electrolyte Solution, Great Choice Medicated Chest Rub, and Great Choice Infant Rub. The lineup is considered a National Brand Equivalent (NBE) product that compares with national brands such as Pedialyte beverages. Rocky Mountain High said the private brand, NBE sector is rapidly growing.

Great Choice is a control brand that offers high quality products and significant savings to advertised brands, the company said. Both companies are based in the Dallas area. 

AGS Labs distributes OTC, NBE products focused on cough and cold, electrolytes, gastrointestinal, vitamins, analgesics and more. Rocky Mountain High Brands is a beverages and personal protection sanitizer products company. Its Eagle Spirit is a high alkaline spring water that has a high pH, an all-natural refreshing taste, and is sourced from sacred Native American soil rich in history and culture. 

The company’s enriched flavor-infused waters with CBD sold under the brand of Hempd come in four unique flavors including Peach Mango, Pineapple Coconut, Dragon Fruit, and Raspberry Lemonade with zero calories. New flavors are coming soon including our original legacy drinks made with hempseed oil.

The company’s state-of-the-art co-packing facility, Rocky Mountain Productions Inc., specializes in cold fill beverages, concentrates and ready-to-drink beverages.