Riviana continues to donate, sends rice to 3 food banks
Food banks in Tampa, Chicago and Los Angeles were the recipients of more than 49,000 pounds of Minute Ready to Serve Rice from Riviana Foods, the largest processor, marketer and distributor of private brand and branded rice products in the United States.
The food banks are Feeding Tampa Bay, the Greater Chicago Food Depository and the Los Angeles Regional Food Bank, receiving 114,000 donated rice servings in emergency food boxes that will be provided to families in need. The products are individually packaged microwavable rice cups — heat for 90 seconds and serve.
At the start of June, the New York-based company donated rice and cooking supplies to local firehouses, feeding the first responders. In March, Riviana donated more than 27,000 pounds of Minute products to the Houston Food Bank. In April, Riviana donated Minute Instant White Rice to Fayette Cares located in Somerville, Tenn. In June, Riviana donated Minute Ready to Serve Rice to both St. Vincent de Paul in Houston and a variety of Operation Blessing locations throughout the country.
Riviana is also working to give back to frontline workers, including hospital employees, first responders and emergency personnel. In May, Riviana delivered more than 43,000 servings of Minute Ready to Serve Rice cups to frontline workers in Central Pennsylvania and Chicago.
Year to date, Riviana has donated $725,000 of Minute products to those in need.
"We are not finished giving,” said Sandra Kim, senior vice president, marketing at Riviana. “We will continue to give back to communities in need."
She added that she knows it’s a difficult time for families and the company is lucky enough to have a shelf-stable product to donate and work with the food banks.
"The services our food bank partners provide are critical for keeping our most vulnerable community members healthy,” she said.