Pet retailer PetSmart is now giving pet parents an outlet to express their fandom with the new exclusive collection of dog toys, accessories and apparel from the hit Netflix show Stranger Things.
The first-ever PetSmart collaboration with Stranger Things is now available on PetSmart.com and is rolling out into stores nationwide. The collaboration comes at the perfect time, as Volume 1 of Stranger Things Season 4 premieres on Netflix May 27, 2022, followed by Volume 2 on July 1, 2022.
The collection of plush toys, logo tees and more follows PetSmart’s exclusive partnership with Nom Nom, a premium dog food company. PetSmart isn’t the first retailer to net an exclusive collaboration with a Netflix hit show. Last October, Walmart launched a line of clothing from the South Korean drama series Squid Game ahead of Halloween.
"Stranger Things is a worldwide phenomenon and the team at PetSmart is beyond excited for our partnership with Netflix to bring the fun, mystery and suspense to life for our four-legged friends through this collection," said Kristin Shane, senior vice president of merchandising for PetSmart. "We know that pet parents love to include their furry family members in every aspect of their lives, including their favorite bingeable shows, and this collection does just that."
The Stranger Things collection includes:
- Eleven and Hopper Plush Dolls
- Stranger Things Logo T-Shirt and Bandana
- Plush Spiked Bat
- Plush Arcade Nesting Toy
- Scoops Ahoy Pup Hat
- Stranger Things Collar and Leash
PetSmart operates approximately 1,660 pet stores in the U.S., Canada and Puerto Rico, as well as more than 200 in-store PetSmart PetsHotel dog and cat boarding facilities.