PetSmart and Nom Nom launch exclusive partnership

PetSmart will be the first retailer to carry the direct-to-consumer premium dog food.
Zachary Russell
Associate Editor
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Dog food

PetSmart has announced its latest exclusive partnership to give shoppers more quality pet food options.The pet retailer and Nom Nom, a leading direct-to-consumer fresh, frozen dog food brand, have partnered to bring the selection of dog food to PetSmart stores and

Nom Nom features fresh, whole ingredients including real meat and veggies in recipes packed with nutrition for pets of all ages. PetSmart will offer four Nom Nom flavor choices, including Beef Mash, Pork Potluck, Chicken Cuisine. and Turkey Fare. 

Nom Nom is prepared in the company's own USA kitchens, packed fresh then frozen before being shipped to customers or PetSmart stores. This partnership marks the brand's first foray into retail stores.

"There is great opportunity in the fresh pet food market which accounted for nearly $1.5 billion in sales last year alone and is projected to grow 25-30% annually over the next few years," said Stacia Andersen, EVP and chief customer officer at PetSmart. "Nom Nom excels in the space, focused on producing quality, nutritious products made here in the U.S. With this exclusive partnership, we are the only retailer to offer Nom Nom fresh food in stores, making their food available to consumers same-day alongside the many products and solutions pet parents already rely on PetSmart to provide."

Founded in 2014, Nom Nom has sold nearly 38 million pet meals to owners around the country. PetSmart operates approximately 1,660 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart PetsHotel dog and cat boarding facilities.

"Our partnership with PetSmart lets even more people access the pet health benefits that Nom Nom's fresh food can provide," said Nate Phillips, co-founder and CEO of Nom Nom. "We see this as a great opportunity to introduce the brand and the fresh feeding experience to a whole new group of people who may otherwise not have found it. We're excited to share these positive outcomes with PetSmart customers."