The private brand pet food category carries a big bite, making up more than 10% of the pet food category, and taking in $1.6 billion in total U.S. sales of supermarkets, drug chains and mass merchants, according to a Nielsen and Private Label Manufacturers Association study a few years ago. That number’s likely grown, taking into account the success the private brand sector has been enjoying as of late.
Whereas Store Brands in the Wild saw Publix promote its Greenwise brand on a billboard, the store also nicely amps up its private brand presence. Mike Troy of Retail Leader found this aisle-stopper that almost challenges shoppers to a Greenwise hunt in-store, touting interesting products such as Chocolatey Toasted Coconut Chips and Turkey Meatballs.
The two-sided stanchion is positioned right in the aisle to stop traffic and engage with the retailer’s coveted store brand. It's more great merchandising from Publix, Lakeland, Fla., around its refreshed Greenwise private brand.