According to the report, SNAP shoppers are less likely to shop at retailers such as Target, Whole Foods and Publix, and instead opt for Walmart, Kroger and club chains.
Steve Markenson, VP of Research & Insights at FMI, detailed how healthy living trends continue to evolve and the role of private brands for retailers at the recent Store Brands Health & Wellness Webinar.
Officials with the retailer said the effort to offer unique, private brand products positions the company well to face current day economic challenges.