On the heels of Nestwell and Haven, the home store’s CMO Joe Hartsig discusses the chain’s transformation and how it is strategically tied to a host of stylish new owned brands launching month by month this year.
The retailer conducted a survey that said Americans seek a tranquil bathroom experience, inspiring the Haven line of bath products, the second of eight owned brands to launch this year.
Loom + Forge is meant to strengthen JCPenney's status as a leading home destination, offering products across indoor and outdoor décor, bedding, bath, window coverings and tabletop products.
The retailer’s fourth-quarter and full-year 2020 earnings showed big digital growth and solid comparable-store sales, even as it swung to a loss for the full year.
Sam's Club's creative director for Member's Mark and three other designers created popup outdoor escapes across the country that it then turned into virtual reality shoppable spaces.
Jill Pavlovich joined the retailer as senior vice president of digital commerce, coming from Wayfair where she launched more than 90 exclusive brands. Her appointment is joined by the hiring of Jake Griffith, a former Walmart executive.
JCPenney is debuting three swim brands and a new athletic wear brand as it expands apparel and home goods offerings from its private and exclusive brands.
The first of six new store brands to come from the retailer has officially launched, backed by an online sleep quiz to help shoppers find the right products for their sleep styles.
